George and Eliana are two friends who wanted to solve a problem: how do you get your kids off their tablets and phones, and doing something creative instead?


They wanted to give their children something that would challenge their imagination, and let them bring their ideas to life. Something both fun and educational, top quality and good value for money. However, when there was nothing quite right in the shops, they realised they'd have to create it themselves.


So, they founded Alphabet Pie and started developing their ideal toy. After countless hours of research and thousands of miles travelling around the world, they found the most amazing substance for modelling: mess-free. easy to kneed and mold, non-toxic, reusable. And best of all, you could bake your creations and keep them forever. Nutty Putty was born! 


George and Eliana's kids loved it so much that they wanted to share it with families everywhere. An instant success on its launch in 2015, kids and their parents have gone nutty for this versatile and unique putty. Since then, the range has grown with beautiful new colours in the range including glow-in-the-dark and colour-changing putties. And George and Eliana are still busy developing new toys for Alphabet Pie; their Mix-Up Clay is another hit, and they're busy dreaming up even more exciting products. 


The Nutty Putty Team.

George and Eliana.


The Early Day!

“Play is learning and is the highest form of research in the mind of a child. Play is a necessity and an educational toy is a valuable tool”
— George Pornaris